The Importance Of Digital Marketing In Today’s World

Posted by on Mar 20, 2017 in Uncategorized |

A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop one.

And yet, on the ground, most companies remain unconvinced. Studies shows that a full 50% of marketers have active digital marketing programmes, but no defined strategy at all. This is actually a slight increase from the previous year, when the figure was 46%. The other half is divided between those who have a stand-alone digital strategy (16%), and those who have integrated it into a more general marketing plan (34%). The latter are probably more advanced marketers, for whom digital marketing has become ‘business as usual’. I’m sure that many of the 50% of companies that do not yet have a written strategy are using digital media effectively and could certainly be getting results from their search, email or social media marketing. Digital marketing agencies Massachusetts will tell you a strategy is the best option. Here are two reasons why:

  1. A written strategy gives you direction and focus

Companies that have not written down their approach may have a general sense of what they want to do online and what their tactics are, but are unlikely to have properly defined some of the essential elements.

For example, they may know that they want to get more visits to their website, but can they say how many? They may want to gain more customers, but can they pinpoint by what percentage, or through which channels?

Without specific goals, it’s harder to know exactly what you need to do online, and later to measure how successful you are.

Creating a written strategy forces companies to tackle these crucial questions, as well as formulate a powerful online value proposition, narrowly define the target audience, and carefully consider all the other building blocks for an effective digital programme.

  1. It ensures everyone is on board – and on the same page

Ensuring that there is broad support for your digital activity within your company can be difficult.

This is much easier to obtain if you have written documentation that spells out what you are aiming to accomplish, how it fits in with the company’s other marketing priorities, and gives you a way of measuring whether it’s working or not. Suddenly you have a digital programme that can be promoted and defended, rather than just “something some of us dabble in”.

Moreover, it ensures that there is a vision and method that everyone has to sign up to. Without a written strategy, every manager and director is free to project their own aims and priorities on the online activity, and all too often, the result is that everyone is working at cross-purposes without ever realising it.  Clarity is essential!

  1. You’ll be better resourced

If you’re working without a strategy, it will be harder to work out in advance what budget your digital programme needs in order to succeed, and what kind of skills your staff need to execute it.

Sure, you can apply for more funding and hire staff as and when the need arises, but you’ll always be on the back foot. Surely it would be more efficient – and easier to successfully make the case – if you were able to present a long-term plan for budget and staff members?

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Tips For Going Paperless In The Office

Posted by on Jan 30, 2017 in Uncategorized |

We’ve been talking about the idea of a paperless office for years, but no matter how hard we try, no matter what kind of ultra-cool new tech comes into the market, we’re still cutting down trees and using reams and reams of paper every day. It seems that our love affair with paper is almost as strong as our connection to the internal combustion engine, the electric lightbulb and peanut butter – we just cannot do without them in our lives. Dealing constantly in paperwork and filing can be an absolute belly ache for the even the smallest of offices. Managing paperwork can be a tiresome and every business has documents that they must maintain for legal compliance and operational business needs. As the business grows, the sheer volume of documents chucked into those cabinets and generated regularly can sometimes become a physical burden.

Although many companies look for the Best Document Management solution for their physical records, the most efficient way to manage paperwork is to create digital copies of their important files and store them on the Cloud or in a server in the office. That is where an online document management system can help your business to grow and improve. Entering the digital world even more than you already are in it is important for your company in every aspect.

Every important company record or document can be scanned and converted to digital files and shared among the staff. Staff can be trained in how to manage the documents that are uploaded and learn to edit them with timestamps and date stamps. This way, documents can be tracked and controlled and there’s less risk of duplication. Important files that are relevant to client details like finances and personal information can also be far more secure with online lock and key. It is widely known that having online access to documents means that remote working is becoming more and more prominent. Digital files provide quick access and instant backups for a business’s entire collection of records and can be accessed from anywhere with an internet connection. A document management system, also known as a DMS, provides storage, version control, security, indexing, and remote retrieval.

This makes it easy for businesses to quickly reference and retrieve any or all of their information from anywhere. When meetings are called halfway round the world or you have offices for your company in different areas of the world, this can be an absolute God send as the easy access means that companies have the breadth to expand their business and the ability to recover the documents in the event of a disaster is perfect. Electronic document management is fantastic security for high profile clients and their documentation. Laws in virtually every industry require the ability to access any documents you have stored quickly and easily ensure compliance with an audit, lawsuit, or any other legal matter.

One of the constant gripes about online storage is its accessibility. However, the only way you can ‘access’ a filing cabinet is to be standing in front of it! With systems such as the Cloud you can get to your files, data and information from anywhere – all you need is a compatible device and a password. The Cloud is one of the biggest steps forward towards the paperless office, and as security issues are tightened and workers have more confidence in the system its benefits are starting to make a real impact on businesses such as international banking, accountancy and finance.

 

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Choosing A Document Management System

Posted by on Jan 30, 2017 in Uncategorized |

If you are in the market for File Protection Systems, one of the first questions you have to answer is whether you want to house the system inside your business, or have it hosted in the cloud. While both options provide a framework for storing and organizing your electronic documents, each has its own advantages and disadvantages. Our guide will help you understand the differences between self-hosted and cloud-hosted document management systems, as well as the features they include and the benefits they offer. In addition, our guide offers tips on what to look for when choosing a document storage system.

What Is a Document Management System?

Document management systems are electronic filing cabinets that provide a framework for organizing all digital and paper documents. These systems work in tandem with scanners, which convert paper documents into digital versions. Through sophisticated search engines, document management systems allow for quick access to any document or file.

The functions you can use these systems for include:

  • Storing various document types, including word-processing files, emails, PDFs and spreadsheets
  • Searching an entire library of files by individual keyword
  • Restricting access to certain documents
  • Monitoring who is viewing documents and when
  • Tracking edits being made to documents
  • Retrieving previous versions of edited documents
  • Controlling and regulating when out-of-date documents can be deleted
  • Accessing, editing and sharing documents via mobile devices

Self-Hosted Document Management System

All of the software is stored inside your business on your company’s own servers. Self-hosted systems allow you to store as many documents and files as your server allows. The software comes with a one-time cost that’s based, in part, on the number of users. Self-hosted systems typically cost at least several thousand dollars. Some systems charge an initial fee for the software, as well as license fees for each user. In addition, some charge an installation fee. With self-hosted systems, there is also an optional yearly charge for ongoing support and software upgrades.

Cloud-Hosted Document Management System

All of the software is hosted by your provider and accessed online. You can log into these systems from any computer or mobile device connected to the Internet. You pay a monthly fee for each user. Costs can range from a few dollars to close to $100 per user, depending on the provider, the number of features you choose and amount of storage you want. The system’s provider, for no additional cost, handles all of the software upgrades and maintenance.

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Top Tips for PR Marketing Agencies

Posted by on Jan 18, 2017 in Uncategorized |

Maximizing on your relationship with PR companies if you are a healthcare corporation is so important. It’s good to be aware of how you can market your brand and make your company more exposed to others and there are many companies who work with PR Agencies or marketing agencies. These companies often ask themselves how they can maximize on their relationship with each other. They ask what makes a great relationship between client and agency and asking these questions can make a difference to the relationship. You could be working in a Marketing Agencies Healthcare and need the assistance of a PR agency so understanding how to work with one is important.

By asking how you can have the best client relationship, you can keep the lines of communication open and ready to be received. It seems like a simple question, but some clients never ask how they can enable PR agencies to do the best job on their account. If you’re going to pay for a PR agency, why not help them succeed? It’s like buying a brand-new car. It can get you to where you want to go, but if you never take the time to fill up with gas or change the oil every 3,000 miles, you might as well start walking. Before you head for a marketing agency to help you, you need to ensure that you have a good product or service. Products all have basic quality standards to meet. Cars shouldn’t break down. A laptop should turn on and allow you to do basic computing. But none of these is what make consumers enthusiastic about products. I know you have the “most revolutionary product since the television,” but does it do anything beyond the bare minimums to be recognized in the product category?

One of the other key things to remember is to communicate. Communication starts with the getting started meeting/call and must continue throughout the campaign. Sharing goals and expectations with your agency early on can help them achieve your PR and growth objectives. Your PR team can do great things if they are in the loop. So what are good things to communicate? Announcing upcoming product announcements, new company hires, new company partnerships, big customers, etc are all helpful things to have on rolling announcements. If you update people with upcoming events or tradeshows your company is attending or hosting as well, they can be alerted that you are making the effort to attend days away. If you have anything remotely interesting about your company that are interested in things that are happening within the industry you should make an effort to announce that too. Also, anything else you think could possibly be relevant to the media.

Where you can, provide feedback. A PR agency is doing a great job getting interest and securing coverage, but the client doesn’t give them any feedback on whether the coverage is even moving the needle with Web traffic, conversions, sales, etc. Agencies can change their focus relatively quickly if they are informed the current PR plan needs to be scrapped, but they need client feedback. Also, it’s always nice to give them a “good job” or “this is awesome” when securing a big coverage hit. They know you pay them to get coverage, but it’s always nice to get a “thanks” every once in a while. Don’t you agree? Understand that they are the experts. Though agencies love suggestions and feedback, as I mentioned, it is also important that clients recognize that they are the experts and that they are paying the agency to know and deal with the media. Sometimes, companies need to trust them to do their jobs – even if it isn’t something that they necessarily want to hear

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Pros for Using Recruitment Agencies

Posted by on Dec 6, 2016 in Uncategorized |

When you are looking for a job, the first thing you do is head for the internet. Staffing agencies perform selection processes for companies that don’t have the time, resources or money to manage the employment processes. Schools are the biggest outsourcer to agencies as the process for recruitment is a lot more complicated for teachers. For people looking for jobs in marketing or publishing or even PR, using an agency is the best thing to do because the money that it takes to sort and filter through CVs and sort interview days can actually cost far more if the companies do it themselves. Using a recruitment agency can result in a lower cost in hiring adequate staff to recruit applicants. Cutting out the middle man allows a company to get on with their jobs while an agency deals with the recruitment.

Marketing Agency In this day and age everyone who is anyone uses the internet to advertise positions, whether that is on large job boards such as Indeed or Monster or personally on their own company website. Either way, internet advertising has exploded across our screens. Newspaper advertising, while still occurring, is no longer as popular since newspapers now have apps and printing is actually on the decline. Large companies now like to outsource their recruitment to agencies as then they can save money on their recruitment budget. Staffing agencies have a larger network of available workers ready and waiting to work and this can save a lot of costs with advertising for a position. The relationships already built between the staffing agency and the workers they have already identified as dependable and reliable can fill a vacancy in a matter of days. Employers that use the services of recruitment agencies for temporary employees get the chance to observe worker performance, qualifications and habits at work before offering something more permanent on their books. This can cut down on turnover once a trial period is over and both employee and employer are satisfied a job is a good fit.

It is also worth mentioning that temporary jobs via an agency aren’t just a way for an employer to get to know an employee, but for the employee to experience the work environment and decide if it is the right fit for them. A lot of people forget that when someone goes for a new job, they are interviewing their potential workplace as well. An interview process is as much for the worker as it is for the company looking for employees and there should be a good balance for the employee as well as the employer.

The biggest benefit of using a recruitment agency for temporary work especially means that you are able to have a variety of roles right at your fingertips when you need a chance. If you are looking at temp work especially it definitely gives you that chance to experience many job sectors without the commitment. Companies like http://www.pulsepublishingnw.co.uk may well use agencies to hire for their roles as finding the right staff can be difficult so why not hand it over to the experts?

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A Guide to Choosing Document Storage

Posted by on Dec 5, 2016 in Uncategorized |

We know that choosing the type of system you use for your document storage can be a little bit of a headache but businesses such as http://www.filestreamsystems.co.uk are there to assist you with these little headaches and guide you through your changing from paper to online.

Document StorageThere are two types of document management system: self-hosted document management and cloud-hosted document management systems. In this guide we’ve put together pros and cons of each of the systems that are available to you as a business.

Self-Hosted Document Management Systems allow for all of the software is stored inside your business on your company servers and self-hosted systems allow you to store as many documents and files as your server will allow. The software comes with a one-time cost that’s usually based on the number of users. It can cost several thousand pounds for a self-hosted system as there are licence fees to consider

The biggest benefit of a self-hosted documents management system is that you are always the one in control and not relying on anyone else to keep it up and running. There are document management companies out there that can advise on which system is best for your company and can also advise you on what the advantages are for self-hosting or cloud hosting. The downside to hosting yourself comes in the quite large costs up front, as well as the extra yearly expense of having to pay for software updating. It also means it’s up to you to have a proper system in place to back up your documents as there’s no auto-saving.

Cloud-Hosted Document Management Systems allow all of your new cloud software is hosted by an external provider and can be accessed online whenever you choose to log in. Everyone in the office can log in to the system from any computer or mobile device connected to the internet via either 3G or wifi connections. You usually would pay a monthly fee for each user and those costs range depending on features you use and the amount of storage you require for your business.

The biggest benefits are that you don’t actually need to hire in an IT team to install the software and keep it running therefore you can cut costs that way. You can also save yourself money in large upfront costs. These systems are actually available from anywhere that has online access so if you are a business owner you can tap into your work system from anywhere in the world. Being on business or travelling internationally for business gives you the cloud-system advantage as you can tap into it anytime. The downside? You are at the mercy of the provider to keep it up and running yourself and if there is ever a problem with the data centre (as in, electricity failure/fire or flood) you can be prevented from accessing your files. If the internet connection fails you also won’t be able to access your files!

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Document Storage Solutions Types

Posted by on Dec 5, 2016 in Uncategorized |

Other than paper systems there are two types of document management system: self-hosted document management and cloud-hosted document management systems. In this guide we’ve put together pros and cons of each of the systems that are available to you as a business. We know that choosing the type of system you use for your document storage can be a little bit of a headache but businesses such as http://www.filestreamsystems.co.uk/ are there to assist you with these little headaches and guide you through your changing from paper to online.

Management System

Self-hosted document management systems are a way to go. All of the software is stored inside your business on your company servers and self-hosted systems allow you to store as many documents and files as your server will allow. The software comes with a one-time cost that’s usually based on the number of users. It can cost several thousand pounds for a self-hosted system as there are licence fees to consider. The biggest benefit of a self-hosted documents management system is that you are always the one in control and not relying on anyone else to keep it up and running. Companies like http://www.filestreamsystems.co.uk  can advise on which system is best for your company and can also advise you on what the advantages are for self-hosting or cloud hosting. The downside to hosting yourself comes in the quite large costs up front, as well as the extra yearly expense of having to pay for software updating. It also means it’s up to you to have a proper system in place to back up your documents as there’s no auto-saving.

Cloud-hosted document management systems are another option. All of your new cloud software is hosted by an external provider and can be accessed online whenever you choose to log in. Everyone in the office can log in to the system from any computer or mobile device connected to the internet via either 3G or wifi connections. You usually would pay a monthly fee for each user and those costs range depending on features you use and the amount of storage you require for your business.

The biggest benefits are that you don’t actually need to hire in an IT team to install the software and keep it running therefore you can cut costs that way. You can also save yourself money in large upfront costs. These systems are actually available from anywhere that has online access so if you are a business owner you can tap into your work system from anywhere in the world. Being on business or travelling internationally for business gives you the cloud-system advantage as you can tap into it anytime. The downside? You are at the mercy of the provider to keep it up and running yourself and if there is ever a problem with the data centre (as in, electricity failure/fire or flood) you can be prevented from accessing your files. If the internet connection fails you also won’t be able to access your files!

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